![](https://freight.cargo.site/t/original/i/b4abb87d3ab6004f409a8622025d37aa7120af02282fe992dc72a96d4e38f254/Somjai-01.png)
SOMJAI
A 80 years old Thai stationary brand is at their third generation and we were asked to rebrand.
We carefully change these recognized old-style logo and add something new to their online visual, content, campaigns and pop up booth.
Client : Somjai
Media : Graphic, Prints, POS
Photography : Teaspoon Studio / Pichan Sujaritsatit
![](https://freight.cargo.site/t/original/i/e3dd0bfa5aa17971a57534e28394eaea8231c2a2ec1e4c945bf1acc8f339e778/Somjai-13.png)
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![](https://freight.cargo.site/t/original/i/ea853938102e751ce901817181f7f13ab27d90dc4492d30adfb97837b98b96e8/somjai-square-36.png)
![](https://freight.cargo.site/t/original/i/642d93c5c2d21520dfcc8e75bd2e8dd5f8912f04ced48ed11ad57dead7bcf7ec/somjai-square-37.png)
![](https://freight.cargo.site/t/original/i/bf32e66179cdb0d250162ebefd44676e26c4dc05a4622c5c5c233a6352e03711/somjai-square-39.png)
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![](https://freight.cargo.site/t/original/i/a00aefeebb778fd856cae0561ca8cb8976722394f1cd016054de7c58c93e4117/somjai-square-41.png)
![](https://freight.cargo.site/t/original/i/18a4d0aa33a9317206c6a4be382bfa29198e1b56767f2bcb34742ab2f31b4a2f/projects---somjai.gif)
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![](https://freight.cargo.site/t/original/i/9f3df07be354dd325eee109dbf8e304e12c19b83c74afd7a0f784684429249b0/Somjai-12.png)